As part of our efforts to create great entertainment, our expertise in games, publishing and licensing also allows us to extend franchises into many different platforms. Thus, we try to select and develop properties that will work in multiple product categories, not just video and film. In that way, we hope to transform our properties into living franchises, with tendrils extending into publishing, games, webisodes/ mobisodes, collectibles, and other merchandise. Because we believe so strongly in the value of brands, we often forge strong alliances with toy manufacturers, game developers, and print publishers, with an eye toward helping them bring their intellectual properties to life in entertainment.